The Lab: Unleash the Power of AI for Your Association

Looking for more than generic advice on AI?

Ready to Join the Future of Association Marketing?

At The Lab, we cut through the hype and deliver actionable insights. We test and compare different AI tools, showing you which ones perform best and how to maximize their output for your specific needs.

Welcome to the MIDAS Project!

We're putting AI to the test with a fictional startup non-profit, Marketing Innovators, Disruptors, and Artisans Society (MIDAS). Keep scrolling to explore AI's potential across a marketing journey, from branding and content creation to campaign activation.