A Meeting of the Marketing Minds: HI(human) + AI
We didn’t want to just talk about theory – we wanted to explore the impact AI could have on an association’s success. We invite you to check our findings as we test and assess technology tools based on a creative brief we created for an organizational persona - MIDAS.
What is MIDAS?
Introducing MIDAS, the Marketing Innovators, Disruptors, and Artisans Society – our entirely fictional brainchild. Don't let the "fictional" part fool you – MIDAS serves as a springboard for us to experiment with cutting-edge AI solutions for all your association marketing needs.
Think of it this way: MIDAS is a start-up bursting with potential, but it needs your (figurative) marketing magic to thrive. The Lab at The Studio by Navigate steps in, leveraging AI to tackle every aspect of building a compelling brand and propelling MIDAS towards membership growth.
Here's a sneak peek into our MIDAS experiment:
AI-powered Brand Identity: We'll use AI to design a logo, color palette, and visual language that perfectly captures the essence of MIDAS – a vibrant and cutting-edge organization. (Think sleek logos and captivating imagery designed by AI!)
Finding the Perfect Project Management Tool: From managing timelines to keeping track of deliverables, AI will help us identify the optimal project management software to ensure MIDAS runs smoothly.
Content Creation on Autopilot (Almost!): We'll explore AI's content creation capabilities to craft dynamic marketing materials that resonate with MIDAS's target audience.
AI-Fueled Marketing Campaigns: Developing and executing a data-driven digital marketing campaign is on the agenda, with AI helping us reach the right audience and achieve MIDAS's membership and revenue goals.
Join Us!
Follow us over the coming weeks as we delve into the evolving world of AI-powered marketing. Through the MIDAS project we’ll share valuable insights, practical tools, and eye-opening results – all designed to help you unlock the full potential of AI for your association.